Your first campaign and workflow

1. 1

   Pick a narrow audience

   Start with 50–200 recent, opted-in contacts rather than your whole list.

2. 2

   Use an approved template

   Outbound messages outside the customer service window must use an approved template.

3. 3

   Schedule inside working hours

   Send when someone can answer the replies you generate.

4. 4

   Watch the first ten minutes

   Delivery failures and negative replies show up immediately.

A campaign that generates replies nobody handles is worse than no campaign. Route replies to a queue, define who owns them, and set a chatbot flow to collect qualifying information while the customer waits.