Plan around quality
WhatsApp messaging limits move with recipient behaviour. Blocks and 'report' actions reduce your quality rating, which reduces how many people you may message. Every campaign decision should be judged against that.
- Segment narrowly — relevance is the only reliable defence against blocks
- Cap frequency per contact per week and enforce it across teams
- Always offer a way to stop receiving marketing messages
- Retire templates whose quality rating drops instead of resending them